Tangerine Gears up for Christmas Gifting Season

Tangerine Confectionery, the creator of a wide range of well-loved, retro confectionery brands, is releasing a selection of seasonal products to offer consumers a fantastic range of sweet treats during the Christmas gifting period.

A brand new Sweet Champions Tin (500g, £5) will launch in September 2015, ideally placed for festive fixtures. It will feature retro favourites that consumers of all ages will love to share during the seasonal period leading up to Christmas.

Launching in Tesco stores, cash and carries and convenience stores, it’s the first time all of the much-loved sweets will be available together in one product. The seasonal tin includes iconic confectionery such as Dip Dab, Refreshers Roll, Sherbet Fountain, Wham Assorted Minis, Milk Bottles, Black Jack Chews, Fruit Salad Chews, Kola Frosties, Refreshers Ball Lolly, Fruit Salad Ball Lolly, Black Jack Ball Lolly, Dip Dab Ball Lolly and Dolly Mix.

Tangerine is also set to launch a range of seasonal £1 products in September, which will make the ideal stocking filler or gift during the festive season. The range includes Wham (105g, £1) and Fruit Salad Tubes (108g, £1), York Fruits Gifting Carton (125g, £1) and five Taveners Gifting Cartons featuring Liquorice Allsorts, Fruit Pastilles, Jelly Babies, Wine Gums and Fruit Jellies (all varieties are 250g except for Fruit Jellies at 170g, £1).

The seasonal range is set to become a must list collection of confectionery products for the Christmas period. The gifting items will be available nationally in ASDA, as well as a range of convenience stores and independent retailers.

 

TANGERINE RELEASES NATION’S FAVOURITE HALLOWEEN SPECIALS

Tangerine Confectionery, the creator of a wide range of well-loved, retro confectionery brands, is set to introduce two special editions for the seasonal Halloween market.

Sweet Champions Halloween Bag (200g, £1) and Sweet Champions Halloween Pouch (500g, MRRSP £4, priced at £3 on promotion) will launch this month (August 2015).

The Sweet Champions Halloween Bag features all the iconic childhood favourites that consumers young and old will love, such as Dip Dab Lolly, Refresher Lolly, Wham Mini Chews, Kola Frosties, Fruit Salad Flat Lolly and BlackJack Flat Lolly. It will be available in ASDA and Sainsburys.

The Sweet Champions Halloween Pouch expands on this range and features additional favourites including Dib Dab, Sherbet Fountain, Refresher Roll and Dolly Mix. It will be available in ASDA, cash and carries and convenience stores nationwide.

The packaging features classic Halloween colours and graphics, creating the perfect Halloween treat solution for consumers.

Butterkist Try For Cash Promotion

BUTTERKIST LAUNCHES £500,000 PRIZE FUND ON TRY FOR CASH PROMOTIONAL PACKS

Butterkist, the nation’s number one popcorn brand (current market share 37.5%*), launches ‘Try for Cash’ promotional packs to reinforce its positioning as a tasty sharing snack, perfect for enjoying during the upcoming rugby season.

Butterkist’s rugby inspired ‘Try for Cash’ promotion will feature a prize fund of £500,000 on just over seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted and Sweet.

The promotion will run from 1 August to 31 December 2015 with a guaranteed win in every pack as consumers can claim 50p off their next purchase of Butterkist. Lucky winners could bag one of 23,100 possible prizes of £10, £50, £100 or £1,000. For the chance to win, consumers must enter a promotional code on the Butterkist website www.butterkist.co.uk which can be found on the back of each ‘Try for Cash’ bag. By entering the promotional code, consumers are taken to a rugby game, where they can go on to score a winning try or get an unlucky tackle with a 50p off coupon.

The new ‘Try for Cash’ promotional packs will be available in leading supermarkets, convenience stores and wholesalers from 1st August.

For stockist details or enquiries call 01977 692500.

For more information on Butterkist, please visit www.butterkist.co.uk or visit the Butterkist Facebook and Twitter pages.

*Data source: Nielsen Data to 23rd May 2015

TANGERINE PARTNERS WITH NICKELODEON FOR LIMITED EDITION RANGES

Tangerine Confectionery, the manufacturer of British retro-favourites Wham and Fruit Salad has struck a license agreement with Nickelodeon & Viacom Consumer Products (NVCP) to create limited edition SpongeBob SquarePants and Teenage Mutant Ninja Turtles chews.

Tangerine Confectionery has unveiled the new Wham and Fruit Salad sharing bag ranges inspired by the popular Nickelodeon characters.

Wham Mini Chews receives a ‘Teenage Mutant Ninja Turtles’ makeover to become ‘Teenage Mutant Ninja Turtles Power Chews’, available in a sharing bag format (180g, MRRSP £1.49). The range includes all four main characters from the hit Nickelodeon series. Leonardo comes in Sour Blue Raspberry flavour, Raphael in Strawberry, and Donatello and Michelangelo morph into Wham Original and Brew flavours respectively.

Gillian Clarke, Senior Brand Manager at Tangerine Confectionery, comments: “This is a very exciting launch for us and we urge retailers to take advantage of Teenage Mutant Ninja Turtle fever this summer. We have taken some of our favourite Wham flavours and matched them to each of the much-loved Teenage Mutant Ninja Turtles. As always our secret Wham recipe gives the same explosive strength as the subterranean heroes.”

Receiving the Bikini Bottom treatment is the manufacturer’s retro-favourite Fruit Salad range. The SpongeBob SquarePants Sharing Bag (180g, MRRSP £1.49) features SpongeBob as the Original flavour, Squidworth comes in Kiwi & Melon, Mr Krabs in Strawberry & Rhubarb, and Patrick in Apple & Blackcurrant.

Gillian adds: “The SpongeBob SquarePants range boasts extensions to our popular Fruit Salad flavour with new recipes that we feel match the SponegBob characters’ unique personalities whilst extending the reach of our well-loved brand.

“The characters are popular with audiences of all ages. The partnership gives us an opportunity to treat families to two fun ranges which we predict will shake up the confectionery category and be best sellers this summer. This is the start of a fruitful relationship with Nickelodeon where we will continue to build brand loyalty through our passion for sweets.”

The two Nickelodeon ranges feature bold packaging to maximise on shelf stand out. They will be available from 15 July 2015 across discounters, wholesales, exporters, grocery retailers, and convenience stores across the UK. For stockist details or enquiries call 01977 692500.

THERE’S A SWEET TREAT IN STORE

The 2015 Liquorice Festival is almost here and we’re so excited because we’re sponsoring it! There will be so much happening, from jewellery crafts to face painting, Henry Goode Character making to street entertaining. There will even be a kid’s fun bus! And it doesn’t end there – we’ll be hosting a market stall, selling lots of delicious sweets and popcorn.

As well as the festival sponsorship, Tangerine has also donated its locally produced liquorice to a jewellery workshop, where visitors can create their own sweetie accessories. To find out more about the upcoming festival organised by Wakefield Council, visit wakefield.gov.uk/residents/events-and-culture/events/pontefract-liquorice-festival

Alternatively, call Wakefield Tourist Information on 01924 307825 or email marketshq@wakefield.gov.uk

FRUIT SALAD, WHAM AND REFRESHERS GET THE SOFTIES TREATMENT

Tangerine Confectionery, the manufacturer of British retro-favourites Wham, Refreshers and Fruit Salad has reinvented its confectionery classics into soft gum formats with the launch of its Softies range.

Available under the Candyland brand, Softies are available in three flavour variants and two pack sizes. The range is set to grow incremental sales of iconic chew products Wham, Refreshers and Fruit Salad, rejuvenate the market and drive category growth.

Candyland Fruit Salad Softies (160g, MRP £1.49 and 120g, £1) feature the classic Fruit Salad raspberry and pineapple recipe along with apple and blackcurrant flavour foam sweets.

Candyland Wham Softies (160g, MRP £1.49 and 120g, £1) includes sugar-coated, chewy sweets in a selection of flavours including fizzing cola, strawberry and the tongue-tingling, original 80s Wham tang.

Finally Candyland Refreshers Softies (160g, MRP £1.49 and 120g, £1), are soft, fruity-flavoured sweets with the fizzy coating consumers expect from a traditional Refreshers product.

Speaking about this new range, Gillian Clarke, senior brand manager at Tangerine Confectionery, said: “Softies is our most significant piece of NPD in recent years tapping into the strong and positive associations sweet lovers have with our heritage brands. Wham, Refreshers and Fruit Salad are childhood favourites loved by everyone and we’ve been excited to give them the Softies treatment.

“We are capitalising on consumer demand and the trend for gums, which is the second largest sector of the market. The soft gums sector is currently worth £17.2m* and has experienced a growth of 1.7 per cent year on year.”

“We’ve worked hard to ensure that these new formats don’t compromise on the unique taste experiences the classic Wham, Fruit Salad and Refreshers products offer. The new Candyland Softies range features the sour tang, fruity fizz and juicy flavours that are loved by sweet fans of every age.”

The Candyland Softies range features retro-inspired, bold packaging to give shelf appeal and feature a window to tempt consumers to try. They will be available from mid-June 2015. For stockist details or enquiries call 01977 692500.

*52 weeks to 25th April, value sales, Nielsen total coverage

BIGGEST EVER ON-PACK PROMOTION FROM TANGERINE CONFECTIONERY

Tangerine Confectionery is launching its biggest ever on-pack promotion to build a link between its best loved retro brands and music across its core range.

‘Sweet Beats’ is set to engage the nation with a host of musical prizes for all age groups and increase sales for retailers with promotional packs in-store from 17th August.

Running until January 2016 there will be thousands of great prizes up for grabs every week during the promotional period. These include Beats™ by Dr. Dre™ overhead headphones, UrBeats earphones, and Beats™ Pill portable speakers, plus £75 Ticketmaster gift cards and £10 digital downloads on iTunes or Spotify.

A total of 25 million of Tangerine’s most popular SKUs will feature the music themed on-pack flash, including retro favourites Wham Original Chew Bar, Dip Dab and Refreshers Roll. Entering the promotion couldn’t be simpler, with consumers being driven to a special microsite via www.tangerineuk.net By entering the barcode from the back of each promotional pack, from any digital device, including mobiles, consumers will be taken to a music player where they have to press the pause button at the perfect moment to see if they have won a prize.

Gift cards for Ticketmaster or iTunes and Spotify will be emailed to winners, whereas winners of the Beats™ products will receive their prize in the post.

Gillian Clarke, Senior Brand Manager at Tangerine Confectionery, comments:

“To benefit from our biggest ever promotion retailers should make sure they stock up on our core SKUs including Wham Original Chew Bar, Dip Dab, Sherbet Fountain and Flumps. The Sweet Beats on-pack promotion has been developed to create consumer appeal. We hope to capture the imaginations of new customers and reward our loyal fans alike. For our younger consumers, the opportunity to win prizes from must-have music brands like Beats™ by Dr. Dre™, Spotify and iTunes is a way of building hype and driving relevance into some of our best-loved retro SKUs.”

The ‘Sweet Beats’ promotion will be featured on all new orders of Wham Original Chew Bar (25g), Wham Original Chew Bar (16g), Dip Dab (23g), Sherbet Fountain (25g), Refreshers Roll (34g), Flumps (12g), Candy Sticks (18g), Black Jack Chews (36g), Fruit Salad Chews (36g), and Wham Cosmic Chews (36g).

For stockist details or enquiries call 01977 692500.

BUTTERKIST UNVEILS DISCOVERIES POPCORN

Butterkist, the nation’s number one popcorn brand (current MAT share 37.5%*), is set to uncover incremental sales for retailers with the launch of its new taste-intense Discoveries range.

Butterkist Discoveries has been developed to meet consumer demand for more adventurous flavour fusions. The new temptingly moreish flavours of Hickory BBQ Pulled Pork (80g, MRRSP** £1.49) and Sweet Chilli & Zesty Lime (80g, MRRSP £1.49) will join the already successful Salted Caramel (160g, MRRSP £1.49).  The expertly blended combinations capture the consumer desire for sweet and savoury  flavour associations, a market which has increased by 109 per cent year on year*.

With British popcorn culture on the rise (currently worth £100.7m*), Butterkist Discoveries will offer a new, superior and flavoursome experience for popcorn lovers looking to cater for a sociable snacking occasion like a picnic, BBQ or gathering with friends and family.

Butterkist, a brand with a 100 year heritage, creates some of the nation’s best-selling SKUs including Cinema Sweet, Toffee and Sweet & Salted (the fastest growing flavour year on year*). The Butterkist Discoveries range will broaden the brand’s traditional flavour portfolio, appealing to new shoppers. For those looking for guilt-free snacking, the recipes are made from wholegrain, a good source of fibre.

Commenting on the launch of the new Butterkist Discoveries range, Anjna Mistry, senior brand manager at Butterkist, said: “Butterkist Discoveries is all about uncovering a new flavour experience in popcorn, whilst keeping true to our brand which always delivers on taste. It is a hugely exciting time for us as we open up the opportunity to enjoy popcorn in a new way. We believe we’ve identified an opportunity in the market for retailers to drive incremental sales as we head into BBQ, picnic and the big summer getaway season.

“Butterkist is driving category growth and invigoration with a £2m investment in ATL marketing and an exciting pipeline of fantastic flavour and format developments on the way later this year. Taste is at the heart of everything we do with Butterkist Discoveries delivering our most adventurous flavour combinations yet. We’ve combined distinctive, moreish flavours with our signature crunch. Butterkist Discoveries is set to go down a treat with consumers.”

The new Butterkist Discoveries range will be available in leading supermarkets, convenience stores and wholesalers from July onwards.

To build on its range of impulse formats and to further meet consumer demand for products with a blend of sweet and savoury, Butterkist has also extended its range of popular Sweet & Salted products into multipack and single serve packs.

The new Butterkist Sweet and Salted multipack (6 x 15g, MRRSP £1.68) and Sweet and Salted single serve bags (27g, MRRSP £0.55) boast Butterkist’s newly-developed ‘Best Ever’ recipe. Made from rapeseed oil, containing less than 60 per cent saturated fat and using wholegrain the range is perfect for consumers searching for healthier snacking alternatives for snacking on-the-go with maximum taste.

Anjna continues: “Our Sweet and Salted Best Ever recipe has been consumer validated as being the leading Sweet and Salted flavour on the market. It has been proven to give a better crunch and more intense flavour. The new Sweet & Salted multipack and single-serve bags appeals to more consumers at different snacking occasions that ever before.”

The new Butterkist Sweet & Salted single serve packs and multipacks will be available in leading grocery, convenience and wholesale channels from July.

For stockist details or enquiries call 01977 692500. More information on Butterkist, please visit www.butterkist.co.uk or visit the Butterkist Facebook and Twitter pages.

*Data source: Value sales, MAT 28th March 2015, Nielsen

**MRRSP – Manufacturers Recommended Retail Selling Price – these prices are suggested Retail Selling Prices for guidance purposes only and not meant to be legally binding