BUTTERKIST LAUNCHES £500,000 PRIZE FUND ON TRY FOR CASH PROMOTIONAL PACKS
Butterkist, the nation’s number one popcorn brand (current market share 37.5%*), launches ‘Try for Cash’ promotional packs to reinforce its positioning as a tasty sharing snack, perfect for enjoying during the upcoming rugby season.
Butterkist’s rugby inspired ‘Try for Cash’ promotion will feature a prize fund of £500,000 on just over seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted and Sweet.
The promotion will run from 1 August to 31 December 2015 with a guaranteed win in every pack as consumers can claim 50p off their next purchase of Butterkist. Lucky winners could bag one of 23,100 possible prizes of £10, £50, £100 or £1,000. For the chance to win, consumers must enter a promotional code on the Butterkist website www.butterkist.co.uk which can be found on the back of each ‘Try for Cash’ bag. By entering the promotional code, consumers are taken to a rugby game, where they can go on to score a winning try or get an unlucky tackle with a 50p off coupon.
The new ‘Try for Cash’ promotional packs will be available in leading supermarkets, convenience stores and wholesalers from 1st August.
For stockist details or enquiries call 01977 692500.
*Data source: Nielsen Data to 23rd May 2015