FRUIT SALAD, WHAM AND REFRESHERS GET THE SOFTIES TREATMENT

Tangerine Confectionery, the manufacturer of British retro-favourites Wham, Refreshers and Fruit Salad has reinvented its confectionery classics into soft gum formats with the launch of its Softies range.

Available under the Candyland brand, Softies are available in three flavour variants and two pack sizes. The range is set to grow incremental sales of iconic chew products Wham, Refreshers and Fruit Salad, rejuvenate the market and drive category growth.

Candyland Fruit Salad Softies (160g, MRP £1.49 and 120g, £1) feature the classic Fruit Salad raspberry and pineapple recipe along with apple and blackcurrant flavour foam sweets.

Candyland Wham Softies (160g, MRP £1.49 and 120g, £1) includes sugar-coated, chewy sweets in a selection of flavours including fizzing cola, strawberry and the tongue-tingling, original 80s Wham tang.

Finally Candyland Refreshers Softies (160g, MRP £1.49 and 120g, £1), are soft, fruity-flavoured sweets with the fizzy coating consumers expect from a traditional Refreshers product.

Speaking about this new range, Gillian Clarke, senior brand manager at Tangerine Confectionery, said: “Softies is our most significant piece of NPD in recent years tapping into the strong and positive associations sweet lovers have with our heritage brands. Wham, Refreshers and Fruit Salad are childhood favourites loved by everyone and we’ve been excited to give them the Softies treatment.

“We are capitalising on consumer demand and the trend for gums, which is the second largest sector of the market. The soft gums sector is currently worth £17.2m* and has experienced a growth of 1.7 per cent year on year.”

“We’ve worked hard to ensure that these new formats don’t compromise on the unique taste experiences the classic Wham, Fruit Salad and Refreshers products offer. The new Candyland Softies range features the sour tang, fruity fizz and juicy flavours that are loved by sweet fans of every age.”

The Candyland Softies range features retro-inspired, bold packaging to give shelf appeal and feature a window to tempt consumers to try. They will be available from mid-June 2015. For stockist details or enquiries call 01977 692500.

*52 weeks to 25th April, value sales, Nielsen total coverage

BIGGEST EVER ON-PACK PROMOTION FROM TANGERINE CONFECTIONERY

Tangerine Confectionery is launching its biggest ever on-pack promotion to build a link between its best loved retro brands and music across its core range.

‘Sweet Beats’ is set to engage the nation with a host of musical prizes for all age groups and increase sales for retailers with promotional packs in-store from 17th August.

Running until January 2016 there will be thousands of great prizes up for grabs every week during the promotional period. These include Beats™ by Dr. Dre™ overhead headphones, UrBeats earphones, and Beats™ Pill portable speakers, plus £75 Ticketmaster gift cards and £10 digital downloads on iTunes or Spotify.

A total of 25 million of Tangerine’s most popular SKUs will feature the music themed on-pack flash, including retro favourites Wham Original Chew Bar, Dip Dab and Refreshers Roll. Entering the promotion couldn’t be simpler, with consumers being driven to a special microsite via www.tangerineuk.net By entering the barcode from the back of each promotional pack, from any digital device, including mobiles, consumers will be taken to a music player where they have to press the pause button at the perfect moment to see if they have won a prize.

Gift cards for Ticketmaster or iTunes and Spotify will be emailed to winners, whereas winners of the Beats™ products will receive their prize in the post.

Gillian Clarke, Senior Brand Manager at Tangerine Confectionery, comments:

“To benefit from our biggest ever promotion retailers should make sure they stock up on our core SKUs including Wham Original Chew Bar, Dip Dab, Sherbet Fountain and Flumps. The Sweet Beats on-pack promotion has been developed to create consumer appeal. We hope to capture the imaginations of new customers and reward our loyal fans alike. For our younger consumers, the opportunity to win prizes from must-have music brands like Beats™ by Dr. Dre™, Spotify and iTunes is a way of building hype and driving relevance into some of our best-loved retro SKUs.”

The ‘Sweet Beats’ promotion will be featured on all new orders of Wham Original Chew Bar (25g), Wham Original Chew Bar (16g), Dip Dab (23g), Sherbet Fountain (25g), Refreshers Roll (34g), Flumps (12g), Candy Sticks (18g), Black Jack Chews (36g), Fruit Salad Chews (36g), and Wham Cosmic Chews (36g).

For stockist details or enquiries call 01977 692500.